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Cross too Over

Crossover doesn’t just exist in music, art and literature where different styles are always mixing. It’s in all industries.In the business world, crossover attempts to combine two or more elements that seem completely different, and make a new product or event that the consumers are surprised to see, and willing to shell out for.

Those upscale and visionary brands are leading a trend, where companies are engaged in combining strengths and seeking powerful alliances from other industries, rather than fierce competition within the same field.

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